Agricultural communication (or agricultural communications) is a field of study and work that focuses on communication about agriculture-related information among agricultural stakeholders and between agricultural and non-agricultural stakeholders. It is done formally and informally by agricultural extension and is considered a subset of science communication. However, it has evolved into its own professional field.
By definition, agricultural communicators are science communicators that deal exclusively with the diverse, applied science and business that is agriculture. An agricultural communicator is expected to bring with him or her level of specialized knowledge in the agricultural field that typically is not required of the mass communicator. Agricultural communication also addresses all subject areas related to the complex enterprises of food, feed, fiber, renewable energy, natural resource management, rural development and others, locally to globally. Furthermore, it spans all participants, from scientists to consumers – and all stages of those enterprises, from agricultural research and production to processing, marketing, consumption, nutrition and health.
A growing market for agricultural journalists and broadcasters led to the establishment of agricultural journalism and agricultural communication academic disciplines.
This field of study needs more hands at the moment. You might ask why. This is because one of the key ways to transform the agricultural sector is to be able to communicate properly with the so many smallholders out there. There is a need to not only give them information available for them but more importantly to be able to listen to them and know what their need are so they can be met by providing them solutions tailored to their needs.
The job market for agricultural communicators that young people can tap into includes:
- Farm broadcasting
- Journalists and editors of agricultural/rural magazines and newspapers
- Communication specialist, public relations practitioner, or Web developer for agricultural commodity organizations, businesses, non-profits
- Sales representative for agricultural business
- Science journalist
- communication specialist
- Public relations or advertising for firms that specialize in or have agricultural clients
Like it is always said, not everyone can become farmers. However, there are a lot out there that can be done by young people who would still serve as a boost for food production, reduce unemployment, and improve the livelihood of the numerous small scale farmers out there