Just like most country in Sub Sahara Africa, Smallholders in Nigeria among many other face the problem of having access to market and information on market prices. As a matter of fact, research shows that smallholder farmers can lose up 90% of their income in trading due to lack of proper market information and environment.
It is with this in mind that AGROAM are making plans to enter the Nigeria Agriculture market come 2014 with an ICT platform that would help smallholders have a functional agricultural market using web and SMS. AGROAM would allow farmers and agriculture entrepreneurs registered with them to check for price of product, tell others about what they have for sale and also help them find partners in their locality to help them. For example AGROAM will allow farmers send SMS to a particular short code to inquire about price of specific products. The online platform is also flexible and enables you sign up as either a seller or a buyer.
The Nigeria agricultural market would really benefit from this product as it would allow wholesaler have good bargaining power and our smallholder better and increased access to market which in turn would translate to better income and livelihood to cater for themselves and increase production too.
In a chat with AGOPRENEUR Nigeria, Anthony Connor of AGROAM explains that this product would not only help the farmers but also government, NGOs and research bodies. Data gathered from this platform would be shared appropriately for government outreach and other endeavours such as data analysis, market survey etc. Farmer and other would be able to share contact and price data.
AGROAM is currently been used in South Africa. Nigeria would join countries like Brazil, Colombia, Ghana and Lesotho where the products would be launched in 2014. In the main time, partnerships are currently been discussed with NGOs, relevant agencies and companies that would help put the product in the hand of those who need them across Nigeria