food products

Making the most of opportunity – Tolulope’s brave choice in building her own cassava processing/packaging business venture

 

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Photo credit: Tolulope Aina

Aina Tolulope an undergraduate of the Department of Agricultural Economics at the University of Ibadan and a native of Ogun State is the CEO of Tolulope foods processing and packaging company- which is currently into the processing and packaging of Gari and has a brand known as MyGari aside packaging food items as souvenier for events. She developed the interest in cassava cultivation and processing during the one-year practical year training program while she was in 400 Level.

Despite several challenges, Tolulope chose not to back down!  She believes agriculture has revolutionized in this jet age and with the current state of the country, Nigerians especially the youths, should wake up and be that change they want to see instead of waiting for miracles to happen from the government.

INTRODUCTION

My name is Aina Tolulope, a student of the Department of Agricultural Economics at the University of Ibadan.  I am the CEO of Tolulope foods processing and packaging company, a brand that is currently into the processing and packaging of Gari called MyGari. I was born on the 12th of September!

When and where was the start of your journey into agribusiness?

My interest in agribusiness started during the practical year training program at the University of Ibadan for 400 level students. During this period, I developed the interest in cassava cultivation and processing and I decided from that time to pursue cassava cultivation, processing and packaging as a business venture.

Tolulope's Packaged Garri as souvenir for an event

What is your view about agribusiness?

Agribusiness to me differs from the conventional mentality people especially the youths have about the business enterprise. Agriculture generally has upgraded from the use of crude implements to mechanized farming, to agro- processing which helps to improve the value of agricultural products in the local and foreign market. The packaging also helps in adding value to the product. Oh well in this jet age, so packaging is key.

What part of your agribusiness do you find most satisfying and what part do you find most challenging?

The most challenging part has to do with expansion and capital needed for the business- since agribusiness is generally capital and labour intensive. Against all odds what’s satisfying about agribusiness is identifying problems that spring up from time to time, putting in place combating strategies and actually seeing positive results in respect to that.

What challenges did you face while starting up and what decisions and choices did you make to manage the challenges?

Hmmm… That’s a whole lot you know? but let me share a few of them. Initially, financing the business was the first issue, how to convince was next – how do I convince the identified sources to invest in the business? There was a dramatic incident which could have totally discouraged me from starting but I thank God I didn’t let that pose as a limitation, it was when a supposed expertise in the field who I expected to be a mentor was just after how much he could swindle out of me. Well, lessons were learnt and business had to go on. That’s what challenges are called right? (Laughs)….

Photo credit: Tolulope Aina

I chose not to back down, though challenges kept on popping up. The more they kept popping up, the more combating strategies were put in place. But then the beauty of it all is after much effort in trying to make things work out, you begin to yield positive results and those that looked down on you begin to appreciate you, people begin to acknowledge you as a source of motivation to others, a problem solver and a motivation to both young and old, these to me are priceless.

It’s not just about starting a business and keeping it moving, it is how much lives one can touch on the way up the ladder. Above all, focus, perseverance, hard work (with smart work as an active ingredient) and most importantly God’s grace is what has kept this business going.

How have the choices and decisions you made helped in the success of your business?

Choices like how to process the best quality of ‘Gari’, how to make it available for an affordable price, and what packaging material should be used, the form of packaging, size of the packaging, the target market among others. The decisions made were made based on the most cost-effective options that would benefit both the target market and the business. As an Agricultural Economist, I am concerned about minimizing cost, providing the product at an affordable price and still make the desired profit.

Some of Tolulope's packaged food products as souveniers

Do you attend seminars, mentoring programs for improvement in your business? How do you keep yourself informed for improvement in your business and what steps have you taken to improve?

Lol, why not? If I don’t, how then will I keep myself motivated and develop in the field? One of the essential qualities of an agripreneur is good and upgraded knowledge of the business. To me, knowledge is key!

What’s your view on youth involvement in agro-processing, and packaging?

It’s key, in short, this is the future of this nation’s agribusiness. The bulk of food being consumed in Nigeria come from rural sources, others are from import sources with very little from private owned commercial farms. These rural farmers employ the use of crude implements. This is the 21st century, technology has gone way beyond that, where are the youth, the leaders of tomorrow and what are they doing about this? Even rural youth are coming to the city to ride okada.

Tolulope's Packaged Garri Product

The period of glut is accompanied with abundance of some resources and when these products are off season the nation experiences severe scarcity. What is wrong with our storage facilities? What is happening to mechanized farming? Asides from what we hear in the news about government empowering the youths in Agriculture? How many deserving youths have been empowered? How can a nation like ours that is blessed with a favorable climate for the cultivation of various agricultural produce still be unable to boast of being food secure? What is the problem? Is the government doing less or are the citizens ignoring agriculture? The reality is this, the supply of the labour force is higher that the demand for it. Year in year out we have thousands of youths ploughed into this sphere called labour force yet everyone prays and hopes for a good job, please where are these jobs? Youths let’s sit back and think about how we can help reduce these problems rather than add to it. How can we help ourselves to help others?

I apologize if I have somewhat digressed but then, we have to tell ourselves this truth, with the current state of our economy right now, everyone has to wake up and think of how to help revive our nation, the government cannot do it all, we cannot die of starvation by waiting for miracle to happen from the government, let us wake up and be that change we want to see.

What ideas would you encourage the government to implement to ensure youths involvement in Agribusiness?

Government, please help the youths, create avenues for seminars and training for the youths in Agriculture, there is need to reorientate the youths that there is more to agriculture than the use of hoe and cutlass, in short aside from all these ambiguous empowerment programs with little resultant effect on the economy when evaluated,  Identify interested youth, train them, divide them into teams of professionals in various aspects of agriculture, empower them by giving them substantial amount of hectares to cultivate, provide them with required resources, prompt mentoring and put up a structure that can accommodate sales of their product. When the government has agricultural products to sell, sporadic fluctuation of food items by suppliers will reduce. It is a broader concept which I cannot elaborately explain in this interview, but then trust me- there is a lot to be done especially on the part of the government.

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What is your advice to agropreneurs that have the desire go into agribusiness agro-processing and packaging?

In business, if one looks at all the likely problems to be encountered, no one would really start anything. Like I actually tell people from experience, there will never be a perfect time to take a bold step towards achieving one’s goals. You have to take the time (which is now) and make it perfect. Against all odds, you just have to take the  risk, calculated risk and not just risks without a well thought out plans, do not let anyone or anything weigh you down or deter you from achieving your dreams.

Identify persons that keep you motivated and strive towards being a source of motivation to others, be ye never particular about the profit to be made from a business but be more concerned about how many lives you can impact, a problem solver you can be not just for yourself but for the benefit of the entire human race. But then, you can never be too certain about some outcome, therefore, you should never rule out the God factor, do your best and let him crown your effort.

Evron Food Store Launches Nigeria’s “Fastest-Delivery” Online Foodstore

WEB POST 1

Evron Food Store (www.evronfoodstore.com) is set to reinvent the online food shopping experience for Nigerians with the launch of its online food store that guarantees deliveries of goods within three (3) hours of order placement and checkout.

This online food market offers a wide variety of food products and farm crops using a highly interactive and innovative platform that allows customers to shop for almost any food item you can think of in the food store. A customer can simply click on the ‘Afang Soup Bundle’ and all the ingredients for Afang soup will be selected, packaged and dispatched immediately upon checkout.

“At Evron Food Store, we are committed to creating a vibrant, convenient way for people to buy food produce online and increasingly turn this into a delightful and more satisfying experience for the customer,” says Ijeoma Olujekun, Brand Manager – Evron Food Store.

Evron Food Store understands the need for Nigerians to purchase food quickly and conveniently, and has sought to simplify the process of buying food by making it just a click away.

WEB POST 2
In addition to the online platform, Evron Food Store aims to take leadership role in the area of paying attention to the way food is handled and preserved from the farm to the point of delivery to the customer. This is in turn, will have a positive effect on the restoration of life’s value and meaning as regards the health of families and the health of Nigerians.

“We are passionate about great tasting food in its purest state. That is why our quality standards for food prohibit leafy vegetables grown with chemical fertilizers. We base our decisions not just on food chemistry, but also on ideology, philosophy, proper labelling, and a critical evaluation of the promise we’ve made to our customers, which is Freshness, always.
We take our responsibility seriously, knowing that our standards not only determine what goes on our shelves, but they also influence the way that food is grown and processed,”Funmi Farotimi, Managing Director – Evron Food Store.

Shopping via the Evron Food Store guarantees that valuable time that could be spent bonding with family members, or simply resting after a hectic week, is duly enjoyed. No more need to endure the rigour of navigating dozens of stores at the conventional open market, or hours of traffic on your way home.
As part of its launch, Evron Food Store has also announced its #MyFirstOrder Campaign. Customers can simply take a picture of their delivered food items, share, mention and follow @evronfoodstore on Twitter, Instagram and Facebook and use the hashtag #My1stOrder #MarketCameHome for a chance to win a FREE shopping voucher.

Evron Food Store also has a physical walk-in store/office open to customers situated in Chevron Drive, Lekki, Lagos.

Photo credits: Evron food store